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Past that, he didn’t need any more money—so he’d stop working when he hit his “enough” amount and travel for the rest of the year. He didn’t want to grow his accounting business into a bigger company with employees and offices in every city. If he did, his “enough” number would also grow, from having to manage more employees and a bigger business. — location: 82 ^ref-4910

It’s assumed that hard work and smart thinking always result in business growth. But the opposite is often true: not all growth is beneficial, and some growth can actually reduce your resilience and your autonomy. — location: 87 ^ref-6684

You can scale up revenue, enjoyment, raving fans, focus, autonomy, and experiences while resisting the urge to blindly scale up employee payroll, expenses, and stress levels. — location: 102 ^ref-56189

Just as Michael Pollan’s food ideology is summarized in three simple rules—“eat food, not too much, mostly plants”—the “company of one” model can be laid out in a similar fashion: “start small, define growth, and keep learning.” — location: 122 ^ref-27712